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什么是二三线市场?广义和宽泛地理解,二三线市场应是指除省会和直辖市以外的城市和地区,包括地级城市、县级城市和乡镇农村等。同时,正值2011年是“十二五”开局之年。在国家经济增长点由出口、投资、消费三驾马车转向扩大居民收入、紧盯内需的大背景下,“家电下乡”、“建材下乡”等系列产业利好政策会进一步刺激众多企业把握政策机遇、推进终端下移、积极布局二三线市场。
What is the second and third tier markets? Broadly and broadly understood, second and third tier markets should refer to cities and areas other than provincial capitals and municipalities, including prefecture-level cities, county-level cities and townships and villages. At the same time, positive 2011 is the first year of “Twelfth Five-Year Plan”. In the context of national economic growth, exports, investment, consumer troika turned to expand resident income, focusing on domestic demand in the context of “home appliances to the countryside”, “building materials to the countryside ” and other industries favorable policies will further stimulate Many enterprises grasp the policy opportunities, promote the terminal down, and actively layout the second and third tier markets.