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一提起英国马狮百货,人们自然而然会想起它经营的“圣米高”牌系列商品。这家英国最大的零售连锁集团最具吸引力的经营特点是使用自有品牌——“圣米高”(sr.Michael)商标销售产品,即将经过严格质量控制的商品使用本店商标在集团店中销售,约占所有出售商品的80%。全英服装市场15%的份额,裤袜市场四分之一,内衣、睡衣、乳罩市场三分之一,底裙二分之一市场已被“圣米高”所占领,同时“圣米高”食品销量巨大,马狮稳稳地占据了英国
When the British Lions department store was mentioned, people would naturally think of the “St. Michael’s” brand of merchandise they operated. The most attractive operating characteristic of the UK’s largest retail chain is the use of its own brand, the sr. Michael brand, to sell its products. The soon-to-be strictly controlled products use our brand name in the group. Store sales, accounting for about 80% of all products sold. 15% of the garment market in the UK, a quarter of the pantyhose market, one third of the lingerie, pajamas, and bra market, and one-half of the market in the bottom skirt has been occupied by “Shengmigao”. St. Michael’s “Food sales are huge, and Lions steadily occupy the United Kingdom.”