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过度竞争是流通产业健康运行的重要障碍。文章从产品同质性和产品差异化两个角度,运用扩展的伯川德模型和萨洛普模型,分析了过度竞争在流通产业中出现的必然性,即流通产业自由进入的特点决定了过度竞争的存在。然后运用斯塔尔博格模型,采用跨期分析,指出了流通企业选择合适的投资水平可以阻止潜在进入者,避免过度竞争的发生。最后,提出了优化流通组织的建议。
Excessive competition is an important obstacle to the healthy operation of the circulation industry. From the perspective of product homogeneity and product differentiation, this paper analyzes the inevitability of over-competition in the circulation industry by using the extended Bertrand model and the model of Salop, that is, the characteristics of free circulation of the circulation industry determine the excessive competition The presence. Then, using Stalberg model and intertemporal analysis, it is pointed out that the choice of suitable investment level by circulation enterprises can prevent potential entrants and avoid over-competition. Finally, we put forward the suggestion of optimizing the circulation organization.