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操盘案例:《手机》背后的商业运作2004年1月5日晚,《手机》获得新浪2003新闻评选年度魅力电影奖,不仅如此,《手机》在商业上也取得了巨大的成功。不算上映后近5000万的票房收入,《手机》从摩托罗拉投资、贴片广告、DVD 光盘版权三个方面得到的总收入约2200万元,扣除约1500万的拍片投入及500万元的营销费用,在没上市之前,片子已经赢利200到300万。“电影的收益目前主要依靠票房收入、家庭录影带销
Trader Case: Commercial Operation Behind ”Cell Phones“ On the evening of January 5, 2004, ”Cell Phones“ won the 2003 Annual Glamor Movie Award from Sina News. Not only that, ”Cell Phones“ also achieved great commercial success. Not counting after the release of nearly 50 million box office receipts, ”mobile phone“ from Motorola investment, patch advertising, DVD disc three aspects of the total income of about 22 million yuan, after deducting about 15 million film input and 500 million marketing Costs, before the listing, the film has a profit of 200 to 300 million. ”The current movie proceeds mainly rely on box office receipts, home video sales