论文部分内容阅读
近年来,我国的假期制度中对传统节日假期恢复的策略上不难看出,传统节日所代表的文化符号以及宝贵的精神文化遗产愈发受到人们重视,进而人们对礼品包装的需求量也在逐渐增加。本文就当下传统节日商品包装设计现状进行了分析,包括其包装结构形态、文化内涵、设计风格、设计理念,以及当前传统节日设计包装中出现的问题,并提出传统节日商品包装设计的原则以及未来发展趋势。
In recent years, the holiday system in China on the recovery of the traditional festival holiday strategy is not difficult to see that the traditional festival represented by the cultural symbols and precious spiritual and cultural heritage are increasingly valued people, and thus the demand for gift packaging is gradually increase. This article analyzes the current status of the traditional festival commodity packaging design, including its packaging structure, cultural connotation, design style, design concept and the problems in the traditional festival design packaging. The article also proposes the principle and future of the traditional festival commodity packaging design development trend.