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户外广告既代表着商业文化,也是城市景观的重要组成部分,肩负着再创造城市整体景观的重任。然而,目前我国户外广告从业者普遍缺乏景观意识,一味地追求经济效益,忽视了户外广告与城市景观之间的密切联系,导致城市整体景观与户外广告不协调。随着现代社会对城市形象和整体空间规划日益关注,户外广告设计行业必须做出多元化和综合性的调整,以与现代城市整体景观的发展相协调。基于此,文章对景观意识下的城市户外广告设计进行分析研究,以期为户外广告和城市景观之间的协调发展提供借鉴。
Outdoor advertising not only represents the business culture, but also an important part of the urban landscape, shoulder the responsibility of creating the overall landscape of the city. However, at present, there is a general lack of landscape awareness in China’s outdoor advertising practitioners, blindly pursuing economic benefits, neglecting the close connection between outdoor advertisements and urban landscapes, resulting in uncoordinated urban landscapes and outdoor advertising. With the growing concern of the modern society for the image of the city and the overall spatial planning, the outdoor advertising design industry must make diversified and comprehensive adjustments to coordinate with the overall landscape development in modern cities. Based on this, the article analyzes and studies the design of urban outdoor advertisement under the view of landscape, with a view to providing references for the coordinated development of outdoor advertising and urban landscape.