企业竞争不要尽失“道德的血液”

• 作 者: 李记
• 出 处: 法庭内外
• 发表日期: 2010年12期
• 关键词: 企业竞争 商业伦理 网络攻击 产品价格 产品质量 灰色地带 沈阳晚报 公关公司 陷人

近日,“奶业巨头陷网络攻击战”成为媒体关注的焦点。不管最终调查结果如何,应该明确的问题是:任何时候、任何形式的企业竞争,也不能以尽失“道德的血液”为代价。事实上,和任何其他行业间“同行是冤家”的情形一样,奶业巨头间的攻击战(包括网络攻击战),时有发生。通常情况下,如果在正常的商业伦理和市场规则内,企业之间为“抢地盘”你争我夺,公众能够理解和接受。毕竟,企业之间优胜劣汰的竞争,对产品质量的提升、产品价格的保证来说,都是一种“向上的力量”。但问题是,如果企业间的竞争仅仅是为眼前利益,陷入丧失原则和边界的恶性循环,不惜绑架公众的良知、亵

Recently, “Dairy giant network attacks ” become the focus of media attention. Whatever the outcome of the final investigation, the clear question is: At any time, competition in any form of business should not come at the expense of losing “moral blood.” In fact, just as in any other industry, with “peers”, the battles between dairy giants (including cyber-attacks) have taken place. Under normal circumstances, if the normal business ethics and market rules, between enterprises for “grab site” you fight for me, the public can understand and accept. After all, the competition between the survival of the fittest, the improvement of product quality, the guarantee of product price, is a “upward force ”. The problem, however, is that if the competition among enterprises is merely a vicious cycle of losing the principle and the boundary to immediate interests, they will not hesitate to kidnap the conscience of the public and make them obscene