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微商是伴随互联网及电子商务的高速发展而出现的一种全新电商模式,经过近三年成长,已逐步迈向成熟,但该行业依然存在商品质量参差不齐、缺少统一规范、监管体制不完善等问题。基于此,本文在研究微商现状的基础之上,从信任视角出发,提出了相应的营销策略建议。
Micro-commerce is a new electricity supplier mode that has emerged along with the rapid development of the Internet and e-commerce. After nearly three years of growth, micro-commerce has gradually become mature. However, the industry still has uneven quality of products, lack of uniform norms and regulatory system Imperfect and other issues. Based on this, on the basis of studying the status quo of micro-commerce, this paper puts forward the corresponding marketing strategies from the perspective of trust.