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面对新媒体异军突起、传统纸媒面临重重挑战的新闻生态环境,张家口日报社不断解放思想,围绕“对标国内一流大报,打造河北省最优秀地市报”的发展目标和“读者满意是我们永恒追求”的办报理念,广学习扬长避短,转观念破除瓶颈,以策划整合资源、包装内容、丰富形式、扩大影响,靠创新增强活力、提升品质、塑造品牌,形成创意精品倍出、活动高潮迭起的良好态势,呈现出多形式全员策划、多领域全力创新、多媒体全面发展的可喜局面。
Faced with the sudden emergence of new media and the news ecological environment in which traditional paper and media are facing numerous challenges, Zhangjiakou Daily News constantly emancipates its minds around the development goals of “benchmarking domestic first-rate newspapers and building the best local newspapers in Hebei Province” and “readers” Satisfaction is our eternal pursuit of "newspaper newspaper idea, widely learn to avoid weaknesses, turn the idea of breaking the bottleneck in order to plan the integration of resources, packaging content, enrich the form, to expand influence, relying on innovation to enhance vitality, enhance quality, create the brand, the formation of creative boutique times Out of the climax of the good situation one after another, showing a multi-form full planning, full innovation in various fields, the gratifying situation of all-round development of multimedia.