论文部分内容阅读
在竞争越来越激烈的今天,作为船舶服务企业要提高核心竞争力,主动抢占市场,就必须同产品制造商一样注重自己的品牌塑造,以建立自己在客户心甘中的牢靠地位与可信赖形象。一、以核心价值观理念为先导大力塑造复兴品牌 1、培育和确定企业核心价值观。核心价值观是企业理念系统的基石。建立以服务质量为中心的品牌文化体系,其着力点就在于培育和确定企业核心价值观。我们在形成核心价值观的进程中,跨
In the increasingly fierce competition today, as ship service enterprises to enhance their core competitiveness and take the initiative to seize the market, we must pay attention to their own brand building as product manufacturers, in order to establish their own customers in a reliable position and reliable image . First, the core values concept as the guide to vigorously shaping the revival of the brand 1, cultivate and determine the core values of the enterprise. The core values are the cornerstone of the corporate philosophy system. The establishment of a quality system centered on the brand culture, the focus is to nurture and determine the core values of the enterprise. We are in the process of forming the core values