论文部分内容阅读
截至2003年底,福建全省广告经营单位从26家发展至2700家,增加104倍;从业人员从260人发展到2.7万人,增加103倍;广告营业额从180万元上升到28亿元,增长156倍,年平均增长67.6％以上;广告占国民生产总值0.6％,广告总量跃居全国第10位,人均广告费支出排名全国第4位。目前,全省有专业广告公司2300余家、电视台61家(频道)、报社54家、电台20家、杂志30余家。全省沿海沿线的高速、国道设立高立柱广告牌300多座,总面积约5万平方米左右,年产值近5千万元。至此,福建省广告业已初步形成具有一定数量和规模、服务门类、媒介种类较为齐全的知识密集、人才密集、技术密集的高新产业,日益显示出勃勃生机和青春活力。
By the end of 2003, the number of advertising business units in Fujian had grown from 26 to 2,700, an increase of 104 times; the number of employees increased from 103 to 260,000, an increase of 103 times; the turnover of advertising increased from 1.8 million yuan to 2.8 billion yuan, An increase of 156 times, an average annual increase of 67.6%; advertising accounted for 0.6% of gross national product, the total number of ads ranked 10th in the country, per capita advertising expenditures ranked fourth in the country. At present, the province has more than 2,300 professional advertising agencies, 61 television stations (channels), 54 newspapers, 20 radio stations and more than 30 magazines. The high-speed along the coast of the province, the State Road set up more than 300 high-column billboards, with a total area of about 50,000 square meters, the annual output value of nearly 50 million yuan. So far, the advertising industry in Fujian Province has initially formed a high-tech industry with a certain number and scale, a wide range of service categories and a wide range of media types, which are knowledge-intensive, talent-intensive and technology-intensive and have shown signs of vitality and vitality.