论文部分内容阅读
财务品牌对于提高企业价值有着不可忽视的重要作用,当前企业财务品牌塑造中存在着诸如财务品牌建设观念淡薄,会计信息质量不高,会计人员素质参差不齐等问题,严重制约着财务品牌的塑造。要解决上述问题,需培养高素质的复合型人才,强化财务管理工作的重要性,将诚信理财观念纳入企业的理财文化,促进企业财务管理工作水平的提高。
Financial brands have an important role to improve corporate value. Currently, there are such problems as the weakening of the concept of financial brand building, the poor quality of accounting information and the uneven quality of accounting personnel in the current corporate financial branding, which severely constrain the shaping of financial brand . To solve the above problems, it is necessary to cultivate high-quality compound talents, strengthen the importance of financial management, incorporate the concept of good faith financial management into the wealth management culture of enterprises, and promote the improvement of the financial management of enterprises.