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前言 今年初,行销大师塞斯·高定的革命性商品行销著作《紫牛》引起欧美行销企管界人士热烈讨论;5月,高定在网上发表《99只牛》电子新书,从99个案例说明:在行销牧场上成群的黄牛中,如何让你的产品成为唯一闪亮的紫牛。他的原理是:世界上让人一看即忘无趣商品太多,就象牧场上到处都是的黄牛一样,如果要让你的商品闯出名气,就该让它够显著,像一群黄牛中唯一闪亮的紫牛,才会引起关注与讨论。归结为一点:不顾一切的创新！
Preface Earlier this year, the marketing guru Seth Gudding’s revolutionary product marketing work, “Purple Cattle,” caused heated discussions in Europe and the United States marketing business community. In May, Calvin published an online e-book entitled “99 Cattle” from 99 cases Description: How to make your product the only shining purple cow among the herd of yellow cattle on a marketing ranch. His principle is: the world let a person forget to see too much, too much, like cattle ranch everywhere, if you want to break your reputation, you should make it significant enough, like a group of cattle The only shiny purple cow, will cause concern and discussion. Boil down to one: desperate innovation!