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纸媒唱衰,已是常调;2014年以来传统媒体的日子不好过,正成为不争的事实。在这样的大势中,杭州日报报业集团所属每日商报艰难却又顽强地努力着,走出了一条非同寻常的路。解剖它的经历,也许能给人一定的启发。顺应需求,精准定位,寻找一片只属于自己的天空每日商报前身是创办于上世纪90年代的杭州日报下午版,其性质就是晚报。2002年改名为每日商报(以下简称“商报”),但整个办报思路依然近似都市类报纸。当集团内另一张更纯粹的都市报——都市快报迅速崛起后,两张报纸的
It is an unchallenged fact that traditional media has not had a good time since 2014. In such a general trend, the Daily Business Daily, a newspaper group owned by Hangzhou Daily, struggled hard and stubbornly and stepped out of an extraordinary way. Anatomy of its experience, may give some inspiration. Conform to the needs of precise positioning, looking for a piece of their own sky Daily Business Daily was founded in the early 1990s afternoon of Hangzhou Daily, the nature of the evening paper. In 2002, it was renamed as Daily Commercial Daily (hereinafter referred to as “Commercial Daily”), but the idea of running a newspaper was still similar to that of urban newspapers. After the rapid rise of Metro Express, another more purely urban newspaper in the group, the two newspapers