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多年以来,尽管中国辽阔的市场潜力一直深深吸引着跨国传媒公司,包括像新闻集团默多克和维亚康母集团这样的传媒巨头。但如何赢得日益多元化的市场看来道路并不平坦。在吸引中国广大电视观众这个问题上,各家境外电视媒体采取的策略似乎也是不大相同的。一种模式是购买国外制作好的现成的电视节目,打上中文字幕或者用中文主持人把节目串一下,它的吸引力在于能够使国内观众看到一些原汁原味的国外电视节
For years, despite its vast market potential, China has been deeply attracted to multinational media companies, including media giants such as News Corp. Murdoch and Viacom. But how to win the increasingly diversified market seems the road is not smooth. On the issue of attracting the vast majority of television viewers in China, the tactics adopted by various overseas television media also seem to be quite different. One model is to buy out-of-the-box ready-to-go television programs made overseas, put Chinese subtitles on them, or use Chinese hosts to program the programs. The attraction is that domestic audiences can see some authentic foreign television festivals