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水墨绘画是我国传统绘画技法之一,因为水墨元素的独特黑白效果,能够将中国的山水韵味很好的表现出来,并且将中国文化当中注重意蕴之美的效果很好的表达出来,因此在各种艺术形式当中得到了广泛的应用,例如电影、舞台艺术,而很多广告设计也开始融入了是水墨情结,借鉴水墨画的表现形式和表达方式,用来展示产品的文化底蕴,论文重点阐述了广告设计当中对于水墨元素的借鉴和运用,对于启迪广告设计思路,拓宽广告设计的方法提供借鉴。
Ink painting is one of the traditional painting techniques in our country. Because of the unique black and white effect of ink elements, the Chinese landscape charm can be well expressed and the effect of the beauty of meaning in Chinese culture is well expressed. Therefore, The art form has been widely used, such as movies, stage art, and many advertising design has also begun to integrate into the ink complex, drawing on the performance of ink forms and expressions, used to display the cultural heritage of the product, the paper focuses on advertising design Which for reference and use of ink and wash elements, enlightenment advertising design ideas, broaden advertising design methods to provide reference.