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多屏时代已被激活,人类发展已经进入到电视体、手机体、现实体全新的三体合一信息爆炸的时代。信息爆炸时代让新媒体由小变大,继报纸、广播、电视、互联网之后逐渐从少量走向台前,产生了新的“第五媒体”。参与性强、个性化的手机媒体开始同传统媒体同生共存,传播广泛。而具有互动性强、传播快,传播范围广,灵活度高等各种优点新兴媒体。对传统电视来说,新媒体既是机遇也是挑战
Multi-screen era has been activated, human development has entered the TV body, mobile phone body, the reality of a new era of three-in-one information explosion. In the era of information explosion, the size of new media has changed from small to large. After newspapers, radio, television and the Internet gradually moved from a small amount to the front, a new “fifth media” has emerged. The participatory and personalized mobile media started to coexist with the traditional media and spread widely. And has a strong interaction, fast communication, wide range of transmission, high flexibility and other advantages of emerging media. For traditional television, new media is both an opportunity and a challenge