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国际奥委会执行委员会委员、欧洲奥委会主席雅克·罗格斯去年11月在国际体育政策代表大会结束时说:“体育在社会生活中发挥了重大的作用,它的意义远不止于比赛和生意。”此言是体育社会价值和社会影响日益凸现的真实写照。探索体育为什么能在社会生活中发挥如此重要作用这一问题时会发现:在很大程度上正是媒介对体育的积极报道成就了这一切。 电视体育报道是通过电视手段对专业或业余竞技体育比赛,体育建设、体育活动及健身健美、健康咨询等内容进行的报道,尤以大型赛事报道最吸引人。 由于设备简陋、电视从业人员业务水平尚待提高等原因,在早期的电视节目中,场面大、节奏快的体育节目找不到容身之地。 80年代以后,由于我国有些体育项目在国际体坛
Jacques Rogas, a member of the International Olympic Committee Executive Committee and the European Olympic Committee, said at the conclusion of the International Sports Policy Congress in November last year: “Sports play a major role in social life, and its significance goes far beyond competition And business. ”This remark is a true portrayal of the growing social value and social impact of sports. Discovering why sports can play such an important role in social life will find that to a large extent the positive media coverage of sports makes all this happen. TV sports coverage is a television report on professional or amateur sports competitions, sports construction, sports activities, bodybuilding and fitness consulting, and health counseling. In particular, the coverage of large-scale sports events is the most attractive. Due to the poor facilities and the fact that television professionals have yet to improve their business level, in the early television programs, large-scale and fast-paced sports programs could not find a place to live. After the 1980s, due to some of our sports in the international sports arena