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以美国为首的强势国家纷纷将自身的价值观念、制度规范通过其经济、政治、军事实力方面的优势,大肆向殖民地国家宣扬和扩散,在全球性的交往中表现出了强烈的“文化帝国主义”和“文化霸权主义”倾向。在文化帝国主义背景之下,电视台思想政治教育工作也出现了一些消极的、不健康的倾向,在此背景之下开展思想政治工作,可以从充分调动职工积极性,加强培训提高职工开展思想政治工作的能力,创新思想政治工作方法等方面着手。
The strong countries headed by the United States have declared their own values and institutional norms to the colonial countries through their advantages in economic, political and military strength by spreading their values and institutional norms and showing a strong “cultural empire in global exchanges.” Doctrine “and” cultural hegemony "tendency. Under the background of cultural imperialism, there are some negative and unhealthy tendencies in the ideological and political education of TV stations. Carrying out ideological and political work under this background can help to mobilize the enthusiasm of staff and workers, strengthen training and improve the ideological and political work of staff and workers Ability, innovative ideological and political work methods and so on.