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在AR、VR、360度镜头等技术层面上方,出现了一个光环,就是story-telling说故事,Thank You Creativity!创意才是故事感动人心、消费者体验刻骨铭心的最根本秘笈。今年的戛纳比较凉爽!这是6月17日上午到达时的第一感觉。参加戛纳创意节已经好几年,这个蔚蓝海岸上的小镇也就成为欧洲大陆我到访最多次、最熟悉的城镇。来的次数多了,最常被问的,而且经常第一个被问到的,就是你觉得今年的戛纳创意节和往年有啥不同?因为今
In the AR, VR, 360-degree lens and other technical level above, there is a halo, is story-telling story, Thank You Creativity! Creativity is the story touching people, consumers experience the most fundamental secret of the unforgettable. This year’s Cannes is cooler! This is the first feeling when it arrives in the morning of June 17. It has been several years since the Cannes Creative Festival, and the town on the Côte d’Azur has become the most visited and most familiar town in continental Europe. The more frequently asked, the most frequently asked, and often the first to be asked, is what makes you think this year’s Cannes Creative Festival is different from what it was in the past?