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本篇文章首先从市场风险抵御能力不高、城市电视台节目内容比较匮乏、广告业务人员素养不高三个方面,对当前城市电视台广告经营与管理存在的主要问题进行解析,并以此为依据,提出城市电视台广告经营与管理的优化措施。希望通过本文的阐述,可以给相关领域提供些许的参考。
This article firstly analyzes the main problems existing in the operation and management of advertisement in current urban television stations based on the fact that the market risk resistance ability is not high, the content of the city television programs is scarce, and the advertising professionals’ accomplishment is not high. Based on this, Optimization of the Management and Operation of Advertising on City TV Station. Hope that through the elaboration of this article, you can provide some references to related fields.