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一桶冰水,浇遍全球,零成本、短时间内引爆互联网,风靡全球。“冰桶挑战”无疑是一次成功的市场营销。作为一名金融从业人员,更应该看到这场市场营销活动背后带给农合机构的启示。好酒也怕巷子深。“冰桶挑战”席卷全球,让ALS这种罕见病种在短短几个月时间被亿万人知晓,使ALS协会成功募集款项。农合机构长期扎根农村,网点遍布乡村,市场营销主要以口口相传为主。如今,“好酒不怕巷子深”的时代早巳过去,农合机
A bucket of ice water, pouring all over the world, zero cost, detonated the Internet within a short time, swept the world. “Ice bucket challenge ” is undoubtedly a successful marketing. As a financial practitioner, we should also see the enlightenment brought by this marketing campaign to rural cooperative organizations. Good wine is also afraid of alley deep. “Ice bucket challenge ” swept the world, so that rare diseases such as ALS was known by millions of people in just a few months, so that the ALS Association successfully raised money. Agricultural and long-term institutional roots in rural areas, outlets throughout the country, marketing mainly word of mouth based. Nowadays, the era of “good wine is not afraid of the alley” has already passed and the opportunities are ripe