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“品牌能否赚钱,很大程度上与商场的收费情况挂钩。”据悉,欲进驻商场的自主服装品牌,除了要向商场缴纳保底提成和提成扣点外,还要向“东家”支付令其望“柜”兴叹的各种隐性杂费。“商场是客流和品质的保证。但是成本太高,如果无法按照商场要求完成销售额、人气上不来,即便合同尚未到期,品牌也会被强制撤柜。而且有了失败的案例以后,品牌很难再进驻其他商场。”这种无奈的感叹,记者已经听了很多遍。租金扣点成拦路虎
“It is reported that independent clothing brands want to stationed in the mall, in addition to the mall to pay the bottom guarantee commission and commission deduction, but also to ”Pay to make its hope “ cabinet ”sigh all kinds of hidden fees. “The mall is a guarantee of passenger flow and quality.But the cost is too high, if you can not complete the sales according to the requirements of the mall, the popularity does not come, even if the contract has not expired, the brand will be forced to withdraw the cabinet .And with the failure of the case , The brand is difficult to stationed in other shopping malls. ”This helpless sigh, the reporter has heard many times. Rental point into a stumbling block