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高校学生组织是大学生自我教育、自我管理、自我服务的一个良好平台,也是大学生与学校、社会沟通交流的重要桥梁纽带。近年来,新媒体的兴盛对大学生群体的生活方式、学习方法、思想观念等产生的影响越来越大,高校学生组织工作中也面临着新的机遇和挑战。本文以新媒体为切入点,阐述了当前新媒体对高校大学生个体和群体的影响,分析了新媒体在高校学生组织工作中的优势,并提出了新媒体在高校学生组织工作中的运用策略,以供广大高校教师和学生者参考实践。
College student organizations are a good platform for self-education, self-management and self-service for college students, as well as an important bridging link between students and schools and social exchanges. In recent years, the prosperity of new media has exerted more and more influence on the lifestyle, learning methods, ideas and concepts of college students, and new opportunities and challenges have also come into the organization of college students. This article takes the new media as the breakthrough point, elaborates the current new media’s influence on the individual and the group of college students, analyzes the advantage of the new media in the university student’s organization work, and puts forward the new medium’s application strategy in the university student’s organization work, For the majority of college teachers and students reference practice.