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随着人们旅游活动的增加,旅游纪念品也逐渐成为地区重要的经济收入来源。鄂西地区的旅游业随着旅游大事业的逐渐发展而壮大,与此同时,具有鄂西特色的旅游产品还没有形成独有的文化特色。目前,鄂西民间艺术正处于传承和发展的极佳时期,通过文化传承的方式设计区域性的旅游纪念品,不仅可以增加旅游产品的竞争力,而且可以将区域文化输出。鄂西特色旅游纪念品的发展必将使得鄂西的民间艺术被更多人所知,文中配图均为武汉科技大学艺术与设计学院产品设计专业学生作品,很好地诠释了民间艺术对现代产品设计的影响和作用,并将随着旅游经济的步伐传播得更远。
With the increase of people’s traveling activities, tourist souvenirs have gradually become an important source of income for the region. Tourism in Western Hubei Province has grown with the gradual development of major tourism projects. At the same time, tourism products with the characteristics of western Hubei have not yet formed a unique cultural feature. At present, folk art in western Hubei Province is in an excellent period of inheritance and development. The design of regional tourist souvenirs through cultural inheritance can not only increase the competitiveness of tourism products, but also export the regional culture. The development of tourist souvenirs with characteristics of western Hubei Province will surely make folk art in western Hubei Province known by more people. All the drawings in the article are students of the product design major of the School of Arts and Design of Wuhan University of Science and Technology, which well explains the influence of folk art on modern products The impact and role of design will spread further with the pace of tourism economy.