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以政治学类学术期刊为样本分析微信公众号的使用现状,发现学术期刊微信公众号开通比例较低,推送信息浏览量较少,提供服务少,与用户互动不多。学术期刊编辑出版单位应用焦点思维、碎片化思维、粉丝思维等移动互联网思维加强微信公众号的建设,促进学术信息的传播。
Using the academic journals of political science as a sample to analyze the use status of WeChat public account, we found that the academic journal WeChat public account has a low percentage of open, less push information, less service, and less interaction with users. Academic journals editing and publishing units use the thinking of the core, fragmented thinking, fan thinking and other mobile Internet thinking to strengthen the construction of WeChat public number, and promote the dissemination of academic information.