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项目简述2012年2月,在2011-2012沃尔沃环球帆船赛(以下简称“沃帆赛”)中国站期间,哲基传播新媒体团队展开为期14天的“沃尔沃汽车中国”官方微博运营工作,通过形式丰富的微博传播手段将有关沃帆赛的话题推送至更多人面前。除每天发布丰富的赛事相关信息外,根据赛事的不同阶段分别设置数个公众参与度极高的微活动,
Brief Description of Project In February 2012, during the 2011-2012 Volvo Ocean Race (hereinafter referred to as “Volvo Race”) China Station, ZheJi Disseminated a new media team to launch the 14-day “Volvo China” official micro Bo operation, through the form of rich microblogging means of communication will be about the event, Volvo Fan pushed to more people. In addition to publishing rich event-related information daily, several micro-activities with high public participation are set up according to different stages of the tournament.