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媒介融合不仅导致整个编辑生产流程变革,而且引发编辑社会关系调整。融合传播环境下,编辑主体的社会关系呈现出从以编辑、作者关系为主导向以用户为中心的社会关系转型,从面向大众的社会关系向面向社群的社会关系转型两个方面的变化。编辑社会关系的交往模式从单向度向多向度,从实时向即时,从实体交往向虚拟场景交往方式的转变。编辑社会关系的内容由内容本位向传播本位、经营产品向跨界服务转向。
Media fusion not only led to the entire editorial production process changes, but also lead to editorial social relations adjustment. In the context of convergent communication, the editorial subject’s social relations showed the transformation from editorial and author relations to user-centered social relationship transformation, from the public-oriented social relations to the social-oriented social relations. Editing changes in the social relations model from one-dimensional to multi-dimensional, from real-time to real-time, from physical interaction to virtual scene interaction. Editing the content of social relations from content-based to the dissemination of standards, business products to cross-border services shift.