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CMO们很容易知道面对数字化的客户和世界必备的数字化能力是什么,但多数CMO不知道怎样做才能构建自身的数字化营销能力,真正做到的更是少之又少。最近的全球最高管理层调研中,我们通过对524位CMO的访谈发现,CMO们认为要想在数字化世界取得成功,有三个必须满足的条件:使用数据分析更深入地了解客户,无论是单个还是全体客在
It’s easy for CMOs to know what digital capabilities are essential to digital customers and the world, but most CMOs do not know what they can do to build their digital marketing capabilities. In a recent survey of 524 CMOs, we found in the most recent survey of the world’s top management that CMOs believe there are three conditions that must be met to succeed in the digital world: Use data analytics to understand customers more deeply, whether single or All in the guest