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目前,南昌汉代海昏侯国遗址公园博物馆是迄今为止我国发现并保存文物最好的博物馆,其拥有自身独特的文化资源,馆藏文物作为南昌汉代传统历史文化的载体,在开发具有本馆特色的旅游产品上具有得天独厚的优势。博物馆内丰富的文物复制品以成为南昌汉代海昏侯国遗址公园博物馆畅销多年的旅游商品,同时,也得到了观光旅游者的喜爱。但是,复制古文物产品仅仅只是推广馆藏产品的一方面,如何合理有效的对本馆旅游产品进行创新性开发还有极大的挖掘空间,如何将馆藏文物的历史文化和艺术价值与现代产品设计理念有机结合,开发出具有本馆优势特色的旅游创意产品,寻找到适合本馆文化产品创意设计的新出路,也成为了一项重要的课题。
At present, the Museum of Han Dynasty Haizhou Houguo Site Park in Nanchang is by far the best museum in our country for the discovery and preservation of cultural relics. Owning to its unique cultural resources, the collected cultural relics, as the carrier of the traditional historical culture of Han Dynasty in Nanchang, Travel products have a unique advantage. Museum rich cultural relics to become the Han Dynasty Han dynasty Houguo Ruins Park Museum selling many years of travel goods, but also has been a favorite tourist. However, the copying of ancient cultural relics is only one aspect of the promotion of the collection of products. There is still much room for creative and rational development of the tourism products in the museum. How to compare the historical, cultural and artistic values of the collections with modern product design The concept of organic combination of the characteristics of the development of the museum has the characteristics of creative tourism products, to find suitable for the creative design of cultural products, a new outlet, has also become an important issue.