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品牌:斯柯达晶锐媒介:爱奇艺案例简介:爱奇艺娱乐团队强力策划,为斯柯达定制《晶锐改装创意达人秀》,通过网络平台选择汽车改装的创意达人,触发网友的积极参与,并根据网友投票选出3位创意达人进入车间,并在其他参与方的合作下对晶锐进行改装,观众将通过镜头见证比赛的全过程,从而达到宣传斯柯达品牌和晶锐产品的目的。营销目标1.有效整合投入,营造舆论热点,增加曝光率和口碑传播的机会,提升公众对斯柯达晶锐的关注;2.利用视频网站影响力,传播斯柯达晶锐车型
Brand: Skoda Jingrui Medium: Love Fantastic Art Brief introduction: IQIYI Entertainment team strongly planning for Skoda custom “Crystal sharp modification of creative up to show”, through the network platform, select the car modification of creative people, triggering the active participation of users, and According to the netizen vote to select three creative people into the workshop, and other participants in the cooperation Jing Rui modification, the audience will witness the whole process of the game, so as to achieve the purpose of promoting the brand of Skoda and Jing Rui products. Marketing Objectives 1. To effectively integrate inputs, create public opinion hot spots, increase exposure and word-of-mouth communication opportunities and enhance public awareness of Skoda Crystal sharp; 2. Use video website influence, spread Skoda Jing Rui models