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加快农村保险发展,既是满足保险业自身发展的需要,更是保险业所必须承担的社会责任。发展农村保险市场首要的前提就是要增强广大农民的保险意识,因而,农村的保险宣传工作就显得尤为重要。必须解决当前农村保险宣传工作存在的宣传不规范、专业性太强、跟风式宣传、短期行为较多、缺乏长效机制等问题,要按照保监会提出的“积极主动、灵活适度、持续不断、形成合力”的保险宣传十六字方针,卓有成效地开展保险宣传工作,在政策和舆论上营造有利条件,赢得支持和关注;探索一条符合农村实际的保险宣传之路。
Accelerating the development of rural insurance will not only meet the needs of the insurance industry itself, but also the social responsibility that the insurance industry must shoulder. The primary prerequisite for developing the rural insurance market is to enhance the insurance awareness of the vast majority of farmers. Therefore, the promotion of insurance in rural areas is particularly important. We must solve the current publicity work in rural insurance is not standardized, professional too strong, follow the trend of propaganda, more short-term behavior, the lack of long-term mechanism and other issues, according to the CIRC “proactive, flexible and moderate, continuous, Form a joint force, ”the 16-point policy of insurance promotion, carry out effective insurance propaganda work, create favorable conditions in policies and public opinion, and win the support and attention; explore a line with the actual insurance in rural areas.