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网络广告沟通模式在说服受众采取行动的机制方面有着很大的比较优势,越来越受到企业和网民的欢迎。但企业投放网络广告应注意以下策略。 网络广告的投放策略 网络广告目标受众选择的策略。网络广告中,受众主要是网民(以青年人、中年人和受过高等教育者居多)及熟悉电子商务的企业。但是,除此之外还可以通过网民购买行为的熏染和传播影响,以网民为中继站形成多层次的间接影响群体,进而使之成为网络广告的Ⅰ级、Ⅱ级、Ⅲ级……N级的间接受众。因此,网络广告在对目标受众的选择上,不仅要把网民作为其吸引和劝导的首要对象,而且要把对网民的有效
The network advertisement communication mode has a great comparative advantage in the mechanism of persuading the audience to take actions and is more and more popular with enterprises and Internet users. However, companies should pay attention to the following strategies for online advertising. Online advertising strategy Network advertising target audience choice strategy. Internet advertising, the audience is mainly Internet users (mostly young people, middle-aged and highly educated) and familiar with e-commerce business. However, in addition to this, it is possible to create a multi-level indirect influence group by using Internet users as a relay station, and thus make it an Internet advertising class I, II, III ... N level Indirect audience. Therefore, online advertising in the choice of the target audience, not only to users as their primary attraction and persuasion, but also to the effective Internet users