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《人民日报》、新华社、央视等中央级媒体相聚微博平台,十八大无形之中成为媒体微博“同题作文”的一次业务比拼。主流媒体如何通过微博进行全国性党代会的信息发布?本文即以其中的《人民日报》法人微博为例,探讨主流媒体在全国党代会的报道上呈现出哪些新亮点。2012年,《人民日报》法人微博“@人民日报”在较短时间里引起广泛关注:2012年7月22日凌晨,微博正式开通,运营百余天(截至2012年11月末),粉丝数量突破300
“People’s Daily”, Xinhua News Agency, CCTV and other central media together microblogging platform, eighteen large invisible media micro-Bo “with the title ” a business competition. How can the mainstream media publish the information of the national congress through microblogging? This article takes the micro-blog “People’s Daily” as an example to discuss the new highlights of the mainstream media in the coverage of the national congress. In 2012, “People’s Daily” microblogging “@ People’s Daily” attracted wide attention in a relatively short period of time: On the morning of July 22, 2012, Weibo officially opened and operated for over 100 days (as of the end of November 2012) , The number of fans exceeded 300