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自“走基层、转作风、改文风”活动在全国新闻战线启动以来,各地媒体认真贯彻动员会会议精神,组织记者以各种形式开展“走基层”活动,一时间“走、转、改”成为社会各阶层的热门话题。作为地方广电媒体,记者们本身长期活跃在基层一线,节目栏目也都是依据地方受众需求,体现出很强的地域性。那么,怎样才能使此项活动开展得有声有色,使之真正落到实处,取得实效,这是值得我们深思的课题。笔者以襄阳广播电视台扎实开展“走、转、改”活动为例,浅议如何把“走基层、转作风、改文风”作为突破口,切实改进广播电视宣传和加强队伍建设。
Since the launch of the national news front, the media in various places have conscientiously implemented the spirit of the mobilization meeting and organized journalists to carry out “walking grassroots” activities in various forms and for a single time “walking away from the grassroots level, transforming the style of work and changing the style of writing.” , Turn, change “has become a hot topic of all sectors of society. As a local radio and television media, the journalists themselves have long been active at the grassroots level. The program sections are also based on the needs of local audiences and show a strong regional dimension. So what can we do to make this activity so vivid that we can actually carry it out and achieve concrete results? This is something that we should ponder. Taking Xiangyang Radio and Television Station as an example, this paper discusses how to improve the publicity of radio and television and strengthen the building of the contingent by taking ”walking at the grassroots level, changing the style of work and changing the style of writing" as a breakthrough point.