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过去,NEC曾多次尝试以彩显进入中国市场,但由于NEC一向标榜其显示器高质可靠,而价格又居高不下,因此未能达到预期的目标。这一情况尤以成熟的14″彩显市场为甚。针对这一情况,NEC于1998年一季度重整生产工序,大幅降低生产成本,在保持原有元件的情况下,突破了价格、档次等市场障碍。再有,中国显示器市场的主流产品已由14″转到15″,这两方面为NEC Multisync显示器进入中国市场带来了契机。 NEC表示要进一步拓展15″彩色显示器市场,通过各种推广及销
In the past, NEC has repeatedly tried to enter the Chinese market with color display, but because NEC has always advertised its high quality and reliable display, and the high prices, it failed to achieve the desired goal. In particular, this situation is particularly noticeable in the mature 14 “color display market. In response to this situation, NEC restructured the production process in the first quarter of 1998, drastically reducing its production costs. While maintaining the original components, it broke through the price and grade And other market barriers.Moreover, the mainstream of the Chinese display market has been 14 ”to 15“, both for the NEC Multisync display to enter the Chinese market has brought an opportunity.NEC said it would like to further expand the 15 ”color display market, through each Promotion and marketing