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在湖北省体育产业化发展过程中,高职院校大学生体育消费市场仍有潜力挖掘。通过文献资料法、问卷调查法、调查访问法等,对湖北省两所职业技术学院的152名在校大学生进行了调查研究,分析其体育消费行为和消费心理。结果表明:湖北省高职院校大学生体育消费以实物消费为主,消费水平属于较低层次。
In the course of the development of sports industrialization in Hubei Province, the sports consumer market of college students still has the potential to tap. Through literature review, questionnaire survey and investigation visit law, 152 college students from two vocational and technical colleges in Hubei Province were investigated and analyzed, and their sports consumption behavior and consumer psychology were analyzed. The result shows that the physical consumption of college students in Hubei Province is dominated by physical consumption, and the consumption level belongs to the lower level.