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在中国传统商业史上,徽商、晋商、浙商、粤商、鲁商是最受关注的五大强势商帮,而鲁商的厚重坚韧则声名远播。这与厚重的齐鲁文化积淀相关。山东一直是中国的“文化中原”。山东的文化像中华文明一样,保持了较长跨度的连续性,商业文化则一直保持了它的厚重和坚韧。进入新的历史时期,伴随着中国经济改革发展的潮起潮落,鲁商文化不断丰富和深化,“文化力”大幅度提升,成为企业生存发展不可或缺的重要因素。
In the history of traditional Chinese commerce, Huizhou merchants, Shanxi merchants, Zhejiang merchants, Guangdong merchants and Shandong merchants are the five most powerful business groups that attract the most attention. However, the thick and firm merchants of Shandong merchants are well known for their reputation. This is related to the heavy accumulation of Qilu culture. Shandong has always been China’s “Central Plains”. Shandong’s culture, like Chinese civilization, has maintained a long-term continuity and the commercial culture has maintained its magnanimity and tenacity. Entering a new historical period, along with the ebb and flow of economic reform and development in China, the continuous enrichment and deepening of Lushang culture and the significant increase of “cultural power” have become indispensable factors for the survival and development of enterprises.