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在最近几十年,零售商宣扬的一个永恒主题就是“越大越好。”大型商场与“类别杀手”(指专营一类商品的大型廉价零售店)随之激增,从而把一度是零售业主流的小型“夫妻店”挤到了一边。今天,食品杂货店的规模平均比20世纪80年代扩大50％以上;沃尔—玛特商店也平均比以前扩大30％以上。 不过突然间,钟摆似乎又摆了回来。在过去的一年里,美国许多最大的零售商包括沃尔—玛特、家庭仓储、Service Merchandise、西尔斯与OfficeMax开始尝试小商店模式。不过,这些公司不是把小商店作为单个销售点经营,而是把一个地区的所有
One of the eternal themes that retailers have advertised in recent decades is “The bigger the better,” the proliferation of mega-stores and “category killers,” large, low-cost retailers specializing in a category of commodities, has turned out to be the retail mainstream Small “husband and wife shop” squeezed aside. Today, the size of grocery stores is on average more than 50% larger than in the 1980s; the Wal-Mart stores are on average more than 30% wider than before. But suddenly, the pendulum seemed to be back. In the past year, many of the nation’s largest retailers including Wall-Mart, Home Warehousing, Service Merchandise, Sears and OfficeMax began experimenting with the small-store model. However, instead of operating small stores as a single point-of-sale, these companies place all