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农村地区,是贺卡业务的重要增量市场。由于受地方经济发展状况、民众消费水平和邮政服务条件的影响,农村贺卡市场的开发思路与城镇市场并不完全相同,需要因地制宜,打好实用、创新和服务这三张牌。又到了一年一度的贺卡营销时节。从2007年至今,笔者一直在县局函件专业从事贺卡业务的开发和项目管理工作。近年来,虽然邮政贺卡的样式和功能不断推陈出新,但这种传统的文化产品对城镇节日消费市场
Rural areas are an important incremental market for greeting cards. Due to the influence of the local economic development, people’s consumption level and postal service conditions, the development ideas of the rural greeting card market are not exactly the same as the urban market. Therefore, the cards of practicality, innovation and service need to be laid in line with local conditions. Once again, the annual greeting card marketing season. From 2007 till now, I have been specializing in the development of card business and project management in the county bureau correspondence. In recent years, although the style and function of postal cards continue to emerge, but this traditional cultural products on the urban holiday consumer market