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32亿人的注意力,如果一定要换算成商业价值的话,会是多少?四年前,当南非还是世界杯的主办国时,据FIFA官方统计全球约32亿人至少观看了一分钟的比赛。时至今日,在2014年巴西世界杯期间,得益于巴西国内庞大的受众、全球日增的球迷、比赛时间设置、新技术发展等因素,观看的人数将被刷新。如此规模,带来了FIFA国际足联历史上最好的营收记录。国际足联秘书长杰罗姆·瓦尔克(Jerome Valcke)透露说,FIFA的巴西
When the South Africa is still the host country of the World Cup four years ago, about 3.2 billion people watched at least a minute from FIFA’s official statistics, according to FIFA’s 3.2 billion people’s attention, if it must be converted into commercial value. Today, during the 2014 Brazil World Cup, the number of viewers will be refreshed thanks to the large audience in Brazil, the growing number of fans in the world, the timing of competitions and the development of new technologies. This size brings FIFA FIFA history’s best revenue record. FIFA General Secretary Jerome Valcke revealed that FIFA Brazil