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“凤”作为中国传统文化符号中的一种,它将人们千古以来的这种图腾符号元素运用到了生活产品的广告创意作品当中,是一种新的生活方式及也提供人们了新的产品需要。而广告设计,它是将市场和消费者这个群体放在第一位的,切实从消费者出发,并结合中国美好吉祥的象征性符号,在广告传播当中作为一种文化的传承。
As one of the symbols of traditional Chinese culture, Phoenix has applied the symbolic elements of totem since ancient times to creative works of life products. It is a new way of life and also provides people with new Product needs. The advertising design, it is the market and consumers in this first group, and earnestly starting from the consumer, combined with the symbol of China’s good fortune symbolic, in the dissemination of advertising as a cultural heritage.