论文部分内容阅读
文化品牌是文化产业品牌化的结果,意味着文化产品和服务的高质量和高附加值。河北在我国文化产业发展呈现百舸争流、千帆竞发的竞争态势中只有通过打造知名文化品牌,深入开掘文化资源内涵和以创意提升品牌价值、运用品牌定位理论、注重文化市场主体培育、扶持龙头文化企业品牌等策略解决文化产业品牌建设的瓶颈问题,才能使文化产业品牌的做大做强,实现文化强省的目标。
Cultural brand is the result of branding of cultural industries, which means the high quality and high added value of cultural products and services. Hebei’s competition in the development of cultural industries presents a rivalry. Only through building a well-known cultural brand, the competitive situation of 1000-fan competitions is to dig out the connotation of cultural resources and to promote brand value through creativity. By applying the theory of brand positioning and focusing on cultivating and supporting cultural market players, Leading cultural enterprises such as brand strategy to solve the bottleneck of the cultural industry brand building in order to make the brand of cultural industry bigger and stronger to achieve the goal of a strong culture.