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长期以来,营销界声称:争取一个新顾客要比保持一个老顾客多花销4至6倍的费用。也就是说,保持一个老顾客的费用远远低于争取一个新顾客的费用。这有一个调查可以证明:1个满意的客户会引发8笔潜在的生意,其中至少1笔成交;1个不满意的客户会影响25个人的购买意见;争取1个新客户的成本是保住1个老客户的5倍。
For a long time, the marketing community claimed that securing a new customer costs four to six times more than keeping an old customer. In other words, the cost of maintaining an old customer is far less than the cost of securing a new customer. Here’s a survey that shows that one satisfied customer leads to eight potential deals, of which at least one deals; one dissatisfied customer affects the purchase of twenty-five people; the cost of securing a new customer is one Five times the old customers.