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每个地方都有文化的积淀,关于城市文化的挖掘,我的方法是通过三个方面对文化进行梳理。第一,哪些东西是可以作为商业用语,比如孔子是儒家代表,是一个巨大的文化载体。但有些东西是不能用作商业用语的,比如“三从四德”。第二,哪些东西是可以作行业用语,比如有些文化可以在白酒行业,有些可以在房地产行业进行运用;第三,哪些文化可以为企业来用,比如今天的九珠潭老酒汗,跟温州文化是有密切关系的。根据这三个方面,我对温州包括对九珠潭老酒汗做了一
Each place has a cultural heritage, mining on urban culture, my method is to sort out the culture through three aspects. First, what can be used as business terms, such as Confucius is a Confucian representative, is a huge cultural carrier. But some things can not be used as commercial terms, such as “three from four virtues.” Second, what things can be used as the language of the industry, such as some cultures can be in the liquor industry, some can be used in the real estate industry; third, what culture can be used for business, such as today’s Khu Tau old wine sweat, with Wenzhou culture Is closely related. According to these three aspects, I made one to Wenzhou, including Kau Tam Lau Khan