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成功的营销不在于手段有多少,而在于做准、做精、做细。加法和减法是辩证存在的。生活和工作中有时要做加法,有时要做减法,有时候则需要先做加法再做减法。其实,做加法还是做减法并无定式,但往往加法是减法的基础,最终要做的大多是减法。生活如此,工作如此,营销更是如此。一、传统营销模式过时了吗?许多公司营销模式的根源来自于整合营销理论,这也是许多企业营销实践的理论基础。其实,整合营销传播体系、360度营销传播体系、或者从“4P、4C”到“5P、5C”等等,体现
The success of marketing is not how much means, but rather to do accurate, refined, fine. Addition and subtraction is a dialectic. There are times in life and work to do addition, and sometimes to subtraction, and sometimes you need to do addition and subtraction. In fact, there is no fixed way to do addition or subtraction, but often the addition is the basis of subtraction, and most of the final to be done is subtraction. Life is so, work so, marketing is even more so. First, the traditional marketing model is out of date? The root of many corporate marketing model comes from the integrated marketing theory, which is the theoretical basis of many corporate marketing practices. In fact, the integrated marketing communications system, 360 marketing communications system, or from “4P, 4C ” to “5P, 5C ” and so on, reflecting