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公共关系是一门实用性、操作性极强的学科。自八十年代引进中国后,公共关系教育有了长足的进步。在全国一千多所高校中已有八百多所开设了公共关系课。一、开设公共关系课程的必要性 1、这是学校适应市场、走向社会、进一步发展的需要。随着我国改革开放的深入发展和社会主义市场经济体制的建立,现代化建设对人才的思想素质和智能结构提出了更高要求。从日趋激烈的国际、国内市场竞争看,表面上是市场份
Public relations is a practical, highly operational discipline. Since the introduction of China in the 1980s, public relations education has made great strides. More than 800 public relations departments have been set up in more than 1,000 universities across the country. First, the need to establish public relations courses 1, this is the school to adapt to the market, to the community, the need for further development. With the deepening of China’s reform and opening up and the establishment of a socialist market economic system, modernization has set higher demands on the ideological quality and intellectual structure of qualified personnel. From the increasingly fierce international and domestic market competition, the market is the market share