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随着新农村建设的不断深入,越来越多健身器材投入农村的基础建设当中,农民也十分普遍地投身和参与到了各种体育活动当中。在这一过程中,体育传媒一直以来不懈地努力着,也在农民的生活中产生了相当大的影响,但也有不到位的地方。在农民参与的体育活动当中,大部分人的目的仅仅是为了强身健体,并没有认识到体育活动的其它方面的功能。新时期下,体育传媒应当更加具有普适性,引领新时期农民体育生活的健康发展。
With the deepening of new rural construction, more and more fitness equipment into the rural infrastructure, farmers are also very popular and involved in a variety of sports activities. In the process, the sports media has been working tirelessly and has had a considerable impact on the peasants’ lives, but there are also places that are not in place. Among the peasants’ participation in sports activities, most of them aim solely for physical fitness and do not recognize the other aspects of physical activity. In the new era, the sports media should be more universal and lead the healthy development of farmer’s sports life in the new era.