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当代大众传播活动的不断发展,助长了技术力量向商业艺术设计生产的本体性渗透。在科技意识形态的不可抗拒的影响下,技术作为操纵艺术设计行为的幕后指挥,正在渐渐走向艺术商业舞台的中心。工具理性则以科技意识形态的形式正在消解人们对传统的商业设计生产关系的审美思维模式和消费结构的审美习惯,同时它也在积极建构一种全新的截然不同的商业艺术价值性设计所指向的感受角度。
The continuous development of contemporary mass media activities has contributed to the infiltration of technological power into the design and production of commercial art. Under the irresistible influence of the ideology of science and technology, as the behind-the-scenes command to manipulate artistic design, technology is gradually moving toward the center of the art business arena. In the form of scientific and technological ideology, instrumental rationality is dispelling the aesthetic thinking of the traditional commercial design and production relations and the aesthetic habits of the consumption structure. At the same time, it is also actively constructing a completely different value-oriented commercial art design The perspective of feeling.