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四川是中国动漫产业最先市场化的重镇之一,近几年网络时代的推动,动漫产业未能像游戏产业那样全面开花,而是在全国的动漫的竞争中趋于边缘。四川动漫产业究竟出现了什么问题,其进一步发展的困境何在?本文从市场层面对此问题条分缕析,并试图探寻四川动漫产业升级发展的新路径。
Sichuan is one of the first marketed major cities in China’s animation industry. In recent years, due to the promotion of the Internet era, the animation industry has not fully flourished like the game industry, but has become the brink of competition in the country. What is the problem of Sichuan Animation Industry and what is the dilemma of its further development? This article analyzes the issue from the market level and attempts to find out a new way for Sichuan animation industry to upgrade and develop.